About / Luis Wester
AI systems.
Real business.
I build AI systems and growth operations for real businesses. My experience spans more than a decade of launching ventures, running ecommerce operations, and connecting marketing strategy with implementation.
I’m Luis Wester, an AI systems integrator and ecommerce growth operator. Across ventures and systems, I have been responsible for several million in realized revenue. That experience shapes how I build: connect the tools, understand the operation, and measure what actually happens.
The operating experience
Built through doing.
August 2025 to presentCurrent work
Orvus
Co-founder
I build AI integrations and operational systems that connect customer service, marketing and the day-to-day work of running a business.
Visit Orvus ↗November 2020 to presentCurrent work
Steelmonks
Co-founder and co-owner
An ecommerce venture in personalized metal products. My work connects growth, customer acquisition and the operational systems behind the storefront.
Visit Steelmonks ↗May 2018 to December 2021Past role
OnePeople.io
Founder and CEO
I led the venture, bringing together business development, marketing and implementation around emerging technology.
November 2016 to May 2018Past role
Niyama US
Founder and manager
I launched and ran the US operation, with responsibility for operations, sales supervision and customer acquisition.
My earlier sales and marketing work at Niyama Sports began in November 2015. Career dates follow my CV and professional profile. View my LinkedIn profile. Steelmonks also records its 2020 founding by Luis and Jakob in its company profile.
Current focus
What I’m building.
Through Orvus, I work on AI integration, customer-service automation, SEO and lifecycle systems. The aim is useful, connected operations: support connected to order data, marketing connected to customer journeys, and automation with clear limits and human oversight.
At Orvus, I’m also building a media network in public, with distinct specialist publications supported by shared research, publishing and measurement systems. Ten blogs were the initial trial. Expansion to hundreds depends on reader demand, quality and commercial results.
I’m building Tabula with my brother, Jakob. It is an archaeological intelligence project combining historical literature, archival maps and LiDAR terrain data. Its predictions are leads for investigation, not confirmed discoveries.
Explore the projects and evidence ↗Evidence, with context
Selected work & results.
Customer service and growth systems
Orvus’s first-party case summaries describe customer-service automation and SEO systems. Automated support actions are not the same as fully automated customer conversations. Search impressions are not clicks, and neither is revenue.
Source reviewed 15 September 2026. The public summaries do not consistently specify dated measurement windows, so I am not presenting their percentages here as audited personal results.
A transparent starting point
The ten-blog media trial recorded 173 Search Console impressions and 0 clicks for 31 August to 13 September 2026. This is an early baseline, not evidence of revenue or a proven growth model.
Read the dated trial snapshot ↗Beyond the systems
Books & selected writing.
My published books include the existing Kindle edition of Before You Automate and the earlier Blockchain Maximalist (2019). I’m now preparing three illustrated editions: It’s Not Doing What I Want!, about working with AI; a revised Before You Automate; and The Small-Business Marketing Handbook, developed from the earlier Marketing Without a Brand work. These new editions are in proof review and are not yet published. I also write about Stoicism and make visual art. They are other ways of exploring the questions that interest me.
Books and essays ↗Let’s work together
Strategy, connected to execution.
I’m open to senior marketing and growth opportunities, client work and strategic partnerships. If you need someone who can connect business priorities with the systems that make them happen, let’s talk.