Books / selected writing
Ideas, in words.
Writing is where I slow down and examine the things I’m building, and the ideas behind them.
The reading room
Choose a book from the table or the shelf.
Opening the reading room…
In preparation.
Three illustrated editions in proof review. None of them is published yet, and no release dates have been announced.
Unpublished / proof edition
It's Not Doing What I Want!
Learn what to ask, how to ask it, and when not to use AI.
Being told to use AI is not the same as being taught how. Learn to choose a suitable task, supply the right context, build useful drafts, check the evidence and own the next step. Worked examples cover customer messages, meetings, research, numbers and everyday decisions. No special prompting vocabulary required.
- Choosing the right task
- Giving useful context
- Checking before acting
The illustrated manuscript is in proof review. No public edition or release date has been announced.
Revised edition / in proof review
Before You Automate
How to Integrate AI Into Your Business Without Wasting Time, Money, or Trust
A convincing demonstration is not yet a business case. Learn to choose a bounded problem, compare proposals, specify a workflow, plan human review and measure the work that remains. Includes Help! I Hired an AI Agency! and Working Flows as integrated parts of the book.
- Choosing what to automate
- Briefing an agency
- Permissions and human review
This cover and description represent the revised illustrated edition, which is not yet published. The existing Kindle edition is listed separately below.
Unpublished / proof edition
The Small-Business Marketing Handbook
Build a Connected System for Finding, Winning and Keeping Customers
Connect the parts of marketing that too often operate alone: your offer, website, search visibility, advertising, email and customer experience. Follow worked examples for ecommerce, local services, business-to-business work and subscriptions. Choose the next useful step and measure what it contributes to the business.
- Offers, search and advertising
- Email and customer journeys
- Retention and measurement
Previously developed under the working title Marketing Without a Brand. The illustrated manuscript is now in proof review, with no release date announced.
Published books.
Published on Kindle / existing edition
Before You Automate
How to Integrate AI Into Your Business Without Wasting Time, Money, or Trust
The existing Kindle edition remains available. It is not the revised illustrated proof edition shown above.
Published · 2019
Blockchain Maximalist
The Very Structure of Society Is About to Change
A book about where blockchain actually came from, how the technology works, and what a decentralized society would have to get right: communication, law, economy and finance.
Works in progress.
Unpublished work, from early ideas to book drafts. These are still developing, with no release dates announced.
Work in progress
The Red Thread
Ancient wisdom for modern times.
Work in progress
Bitter Honey
Work in progress
Blockchain Maximalist Evolved
On living and thinking.
Essays exploring Stoicism, its arguments and what it asks of us in practice.
Read the essays ↗